Bulk WhatsApp sender
Search for a bulk WhatsApp sender in India and you will find two very different products wearing the same name. One of them costs ₹750 a month and eventually costs you your number. The other is the official route WhatsApp built for exactly this job. This page lays out the difference plainly.
Chrome extensions and WhatsApp-Web automation tools
What WABAPI is built on
The unofficial tools are not cheaper — they only look cheaper until the ban. A banned number means lost chats, lost customer trust and a scramble to print new signage, and WhatsApp does not arbitrate appeals from automation tools.
Any message a business sends first — before the customer replies — must use a pre-approved template. You write it once with numbered variables for the parts that change ({{1}} for a name, {{2}} for an order number) and Meta reviews it for category and content. Approval is usually quick, and an approved template is reusable across every campaign after that.
Meta prices message categories differently. A utility message — an order update, a reminder about something the customer already arranged — is cheap because recipients want it. A promotional message costs several times more, because Meta deliberately taxes attention-seeking traffic. On WABAPI that works out to ₹0.25 per utility message and ₹1.25 per marketing message, mirroring the same ratio.
Every business number carries a quality rating that moves with how recipients react. Blocks and reports drag it down; a low rating caps how many new conversations you can start per day. It is the system that replaces bans with feedback — send relevant messages to people who opted in and the rating looks after itself.
WABAPI is a self-serve front end to the official API: you connect your own WhatsApp Business number through Meta's signup, get templates approved, and send campaigns of any size with per-recipient delivery reports. There is no monthly fee — you buy prepaid credits and spend them per message, and any message WhatsApp fails to deliver is credited back automatically. Every rate is published and setup takes an afternoon.
Yes, when it is done through the official WhatsApp Business API to people who have agreed to hear from you. Meta reviews every template before it can be sent, and Indian telecom rules on commercial messaging point the same way: consent first. What is not sanctioned is automating WhatsApp Web or the mobile app with third-party tools — that violates WhatsApp's terms of service regardless of what the tool's marketing page claims, and WhatsApp bans numbers for it.
Two reasons, usually together. First, unofficial tools drive the WhatsApp Web or app interface in ways no human does — hundreds of identical messages a minute — and WhatsApp's systems detect that pattern quickly. Second, recipients who never asked to hear from you tap Report or Block, and enough reports end a number even without automation. The official API removes the first cause entirely and manages the second through template review and quality ratings.
Broadcast lists in the free app are capped at 256 contacts per list, only reach people who have saved your number in their phone, give you no delivery report beyond the app's own ticks, and every send is manual. The API has no list-size cap, reaches opted-in customers whether or not they saved your number, returns per-recipient delivery status you can export, and lets you schedule sends. The trade-off is that API messages cost money per message and must use approved templates.
For every template, not every send. You write a message once — with numbered variables like {{1}} for the parts that change per recipient — and submit it for review. Once Meta approves it, you can send that template to a thousand people or a hundred thousand without re-approval. Reviews commonly come back in minutes, sometimes in a few hours.
On WABAPI a utility or authentication message costs ₹0.25 and a marketing message ₹1.25, with no monthly platform fee and no per-user charge. Credits are prepaid, valid 12 months, and any message WhatsApp fails to deliver is credited back automatically — you pay for delivered work, not attempts.
Yes, if it is misused. Meta scores every business number with a quality rating based on how recipients react — blocks and reports lower it, and a persistently low rating limits how many messages you can start per day. The protection is the same behaviour that keeps any sender healthy: message people who opted in, keep templates honest, and stop messaging anyone who asks you to.
Official API, pay per message, undelivered messages credited back. See the full pricing — no sales call required.