How it works
Getting onto the WhatsApp Business API in India usually means a sales call, a proposal and a week of waiting. Here is the entire process instead — four steps, no gatekeeping, and you can see the product before you spend anything.
About a minute
Enter your WhatsApp number and type the six-digit code we send you. There is no password to invent, no sales call to sit through and no demo to book before you can see the product.
About two minutes
You go through the official Meta embedded signup and pick how your number is connected. Coexistence keeps the WhatsApp Business app working on your phone while campaigns go out through the API. The classic route moves the number fully to the API, which is the right choice if nobody needs the handset app any more.
Usually minutes, sometimes hours
WhatsApp requires every campaign message to use a template that Meta has reviewed. We check the common rejection causes before you submit — variables that do not resolve, promotional wording inside a utility template — so you do not lose a review cycle to something avoidable.
As long as your list takes
Top up from ₹2,500 through Razorpay, upload your recipient list, map the template variables to your columns and schedule the send in IST. Credits come off only when a message actually leaves, and anything undelivered is credited straight back.
There is no monthly fee at any point in the process above. A utility message costs ₹0.20 and a marketing message ₹1, the minimum top-up is ₹2,500, and credits stay valid for 12 months. The full pricing breakdown has every rate and the credit packs.
No. The connection flow creates and configures it for you during signup. You need a phone number that is not already active on a personal WhatsApp account you intend to keep, and a Facebook Business account — the signup walks you through both.
Yes, if you choose coexistence when connecting. Your number keeps working in the WhatsApp Business app while campaigns go out through the API. If you would rather move the number fully to the API, that option is there too, and we warn you clearly about what changes.
Signing up and connecting a number takes under five minutes of actual work. The variable is Meta's template review, which is often minutes but can take several hours. Most businesses are sending their first real campaign the same day.
It is a WhatsApp platform rule, not ours. Any message a business sends first — before the customer has replied — must use a template Meta has reviewed. This is what keeps WhatsApp from filling with unsolicited messages, and it applies to every provider equally.
The send stops rather than going into deficit. Your balance is checked before each campaign starts and credits are reserved as messages go out, so a campaign can never push your account below zero.