For salons and spas
A salon sells hours in a chair, and an hour that passes empty is gone for good. The two things that fill it — reminding today's bookings and reaching the regular who has drifted — are both a WhatsApp message. Here is what those messages look like and what a month of them costs.
A salon's inventory is a chair and an hour, and neither can be sold twice. A reminder the evening before, naming the stylist and the service booked, is the cheapest insurance available against a chair sitting empty at peak time on a Saturday.
Hi {{1}}, this is a reminder of your {{2}} appointment with {{3}} at {{4}} on {{5}} at {{6}}. If you need to reschedule, call or message us on {{7}} and we will find another slot.
Most salon revenue is not new clients — it is the regular who used to come every five weeks and quietly stopped at eleven. A short note when someone drifts past their usual interval recovers a surprising share of them, because the lapse is almost never deliberate.
Hi {{1}}, it has been {{2}} weeks since your last {{3}} with us at {{4}}. Your usual slot on {{5}} is open this week if you would like it — reply or call {{6}} to book. Reply STOP to opt out of these reminders.
Diwali, Karva Chauth and wedding season compress a month of demand into ten days, and every salon on the street is competing for the same slots. An offer sent to your own opted-in clients a week ahead books the calendar before the competition starts advertising.
Namaste {{1}}, {{2}} is open for {{3}} bookings. Our {{4}} package is available at {{5}} until {{6}}, and slots on peak days are filling fast. Call {{7}} to reserve your time. Reply STOP to opt out of offers.
The variables — {{1}} for the client's name, {{3}} for the stylist or service — are filled from your uploaded list at send time, so one approved template covers a whole day's bookings. Note the opt-out line on both promotional templates: it is required on marketing messages, and it is also what keeps your list made of people who want to hear from you.
Say the salon sends 600 appointment reminders a month, plus 500 rebooking nudges and festival offers to opted-in clients:
| 600 utility messages × ₹0.25 | ₹150 |
|---|---|
| 500 marketing messages × ₹1.25 | ₹625 |
| Total for the month | ₹775 |
One recovered no-show on a Saturday usually covers the month. There is no monthly platform charge to earn back first, credits stay valid 12 months, and messages WhatsApp cannot deliver are credited back instead of billed — so a slow month costs proportionally less rather than the same.
Salons have the warmest client lists of any local business and the easiest ones to burn. Collect consent at the counter, keep promotional messages to about one a month, and honour every opt-out immediately. Meta reviews each template before it can be sent, which catches the obvious mistakes — but the frequency discipline is yours, and it is what decides whether this channel still works for you in a year.
Because Meta classifies by intent, not by tone. A reminder concerns an appointment the client already booked — utility, ₹0.25. A nudge inviting someone to book again is promotional, whatever the wording — marketing, ₹1.25. Trying to disguise the second as the first is the most common reason a salon's template gets rejected at review.
At the billing counter, on the same slip where you take the mobile number. One line stating that you will send appointment reminders and occasional offers, with a tick, is enough — and it should be a real choice, because a client who never agreed is the client who reports the message. Salons with a booking app or register can add the same tick there.
WABAPI sends text templates with variables — the campaigns above — and does not yet support image or document headers. In practice the pattern that works is a short message with a phone number, because a client deciding on a service wants to ask a question, not scroll a catalogue. Rich media headers are a known gap rather than a permanent limit.
For a salon, one promotional message a month plus genuine appointment reminders is comfortable; a promotional message every week is how you end up reported. WhatsApp's quality rating reacts to how recipients respond, and enough blocks or reports will restrict your number — so restraint here is not politeness, it is protecting the channel.
The message fails, the campaign report flags that row, and the credits are returned to your balance automatically. Over a few months those failures quietly clean your client list — the numbers that never deliver are the ones worth confirming at the next visit.
Connect your salon's WhatsApp number through Meta's official signup and send from the number your clients already have. The pricing page lists every rate up front.