Comparison
Almost everyone searching this phrase is asking one question: do I have to pay a monthly fee to send WhatsApp campaigns? Here is what the main platforms charge as of August 2026, where a pay-per-message option genuinely wins, and the volume above which you should stay exactly where you are.
Every platform in this category except ours starts with a subscription. The figures below are published pricing as of August 2026; per-message rates are charged on top of the monthly fee in all three cases.
| Platform | Monthly fee | First-year minimum | Marketing | Utility |
|---|---|---|---|---|
| AiSensy Basic | ₹1,500 | ₹18,000 | ₹1.09 | ₹0.14 |
| Wati Growth | ₹2,499 | ₹29,988 | ≈ ₹0.94–1.04 | ≈ ₹0.14 |
| DoubleTick Starter | ₹3,000 | ₹36,000 | ≈ ₹0.89 | — |
| WABAPI | ₹0 | ₹0 | ₹1.25 | ₹0.25 |
Read the last two columns honestly: our per-message rates are the highest in that table. What we remove is the first two columns — the money you owe before any message goes out, every month, whether you send or not. Extra agents and chatbot builders are further add-ons on the subscription platforms; there are no seats to buy here because there is no per-seat pricing.
AiSensy's marketing rate is ₹1.09 against our ₹1.25 — a difference of ₹0.16 a message. Their Basic plan costs ₹18,000 a year before any message. Divide one by the other and the crossover is roughly 9,375 marketing messages a month.
Below that, the subscription you are not paying outweighs our higher rate. Above it, their lower rate outweighs their fee and they are the cheaper choice — genuinely, and we would rather you knew before signing up than after. Utility-heavy senders reach the crossover later still, because utility volume is cheap on both sides and the fee dominates for longer.
There are four situations where switching would be a mistake, and it is worth being direct about them:
You have a team answering customer chats all day. A shared inbox with agent assignment is the product you are buying, and we do not have one — replies land on your number and we show them read-only.
You rely on chatbots or automated flows. We do not build them and do not plan to.
Your store runs on Shopify or WooCommerce and you need abandoned-cart or order automation wired in. Those integrations are real work that we have not done.
You send high, steady marketing volume every month. Past the crossover above, a subscription with a lower per-message rate is simply cheaper arithmetic.
What is left — and it is a large share of Indian small businesses — is the company that sends a few hundred or a few thousand messages a month, in bursts, around a festival or an admission season or a new price list. For them a subscription is rent paid on the quiet months, and that is exactly the business this was built for.
The reasons that come up most often in public reviews are structural rather than personal: a monthly subscription that has to be earned back before the first message pays for itself, features priced as add-ons on top of the plan (their chatbot builder is ₹2,500 a month and extra agents ₹750 each), and per-message rates carrying a markup over what Meta charges. None of that makes it a bad product — it is a well-built platform with a large customer base. It makes it an expensive one for a business that sends irregularly.
It depends entirely on volume, and we would rather say so than pretend otherwise. Our per-message rate is higher — ₹1.25 against their ₹1.09 for marketing — but there is no monthly fee to recover first. Below roughly 9,375 marketing messages a month, the missing subscription outweighs our higher rate and we cost less. Above it, their subscription plus lower rate wins, and you should take it.
A shared team inbox with multiple agents, chatbot and flow builders, e-commerce integrations such as Shopify, catalogue and payment features, and mobile apps. WABAPI does one job: it sends template campaigns from your own number, reports on delivery per recipient, and refunds what did not arrive. If your team needs several people answering customer chats all day, a platform built around an inbox is the right purchase.
Yes. Your WhatsApp Business number and its Meta assets belong to your business, not to the platform sending through them, so a number can be migrated. The templates themselves are approved against your WhatsApp Business Account, so in most cases they survive the move too. Practically, expect the migration to take a day and to involve Meta Business Manager rather than either platform's dashboard.
There is a one-off ₹100 test pack — 100 credits, valid 1 month, once per business. That is enough for 100 utility messages or 20 marketing messages: a real campaign to a real list, not a demo. It is deliberately not the cheapest way to buy credits — it is the cheapest way to find out whether this works for you before buying a pack.
Put your real monthly volume into the cost calculator — it will tell you plainly which side of the crossover you are on, including when the answer is that a subscription suits you better.