Pricing
No monthly fee and no setup cost — you buy credits, and credits come off only when a message actually goes out.
The bigger the pack, the cheaper the credit — ₹0.35 on Starter down to ₹0.25 on Growth. Validity does not vary: every pack is good for 24 months.
Before you buy credits
Credits are spent on template messages to Indian numbers only. This service does not provide an inbox, chatbots, two-way conversations or incoming webhooks — for those, see whatsbizapi.com. Credits are non-transferable between the two.
Starter
₹1,050
3,000 credits · ₹0.35 a credit · valid 24 months
3,000 utility messages, or 600 marketing messages
Standard
MOST CHOSEN₹3,000
10,000 credits · ₹0.30 a credit · valid 24 months
10,000 utility messages, or 2,000 marketing messages
Growth
₹10,000
40,000 credits · ₹0.25 a credit · valid 24 months
40,000 utility messages, or 8,000 marketing messages
Every pack is repeatable, so a larger budget is the same pack bought again — at the same per-credit rate. All credits are spent oldest-first and are non-refundable once bought. Undelivered messages are always credited back.
Prices may change if Meta increases its charges. Credits you have already bought keep their value.
The wallet rules, in plain language and with no asterisks.
Credits are valid 24 months from purchase, whichever pack you bought, and can be spent on any message type. Prices may change if Meta increases its charges. Credits you have already bought keep their value.
Every send draws down your oldest credits before newer ones, so a top-up never strands the balance you already had.
If WhatsApp cannot deliver a message, the credits return to your balance automatically, usually within seconds — visible per recipient on the campaign report and as a line in your ledger.
Purchased credits are not refundable to your bank while they are valid, but a duplicate charge or a payment that never became credits is refunded in full.
The full policy — including exactly when money goes back to your payment method — is on one page: the cancellation & refund policy.
| Message type | Used for | Credits | You pay |
|---|---|---|---|
| Utility | Order updates, delivery alerts, payment reminders | 1 | ₹0.25 |
| Authentication | OTPs and login verification codes | 1 | ₹0.25 |
| Marketing | Offers, promotions, product announcements | 5 | ₹1.25 |
These rates include the Meta conversation charge. There is no platform fee and no per-user cost layered on top.
On WABAPI a credit costs from ₹0.25 — ₹0.25 on the Growth pack, ₹0.30 on Standard and ₹0.35 on Starter. A utility or authentication message costs 1 credit and a marketing message 5, so a utility message is from ₹0.25 and a marketing message from ₹1.25. That rate already covers the Meta conversation charge — nothing is billed on top of it.
No. There is no monthly fee, no setup charge, no per-user seat cost and no annual contract. You buy credits and spend them on messages. In a month where you send nothing, you pay nothing.
Nothing to start. Connect your number free and send a few test messages — pay only when you go live. The smallest top-up is ₹1,050 for 3,000 credits, and it is repeatable — buy it again any time, there is no once-only limit. The bigger the pack, the cheaper the credit: ₹10,000 buys 40,000 credits at ₹0.25 each. There is a ₹3,000 pack in between, and every pack is valid 24 months.
Credits are valid for 24 months from the date of purchase, whichever pack you buy. The oldest credits are always spent first, and anything that does expire is removed automatically and shown in your ledger.
Prices may change if Meta increases its charges. Credits you have already bought keep their value. How many credits a message costs is set by the message category, and Meta reprices those categories from time to time — most recently for India. If Meta changes what a category costs, we may adjust the rupee price of a pack or the credits a message uses to match. Credits you have already bought keep their value and their validity; we will tell you before any change takes effect.
The credits go straight back to your balance, automatically, within seconds. You are never charged for a message WhatsApp could not deliver, and every refund is visible per recipient on the campaign report.
Meta classifies templates by intent. Utility covers order updates, reminders and alerts tied to an existing transaction. Authentication covers OTPs and verification codes. Marketing covers offers, promotions and announcements. Meta charges more for marketing, which is why it costs 5 credits instead of 1.
Through Razorpay — UPI, netbanking, debit card or credit card. Credits are added to your balance as soon as the payment is confirmed. Pricing is in rupees throughout; there is no foreign-currency conversion.
No. The per-message credit cost is the entire price list. There is no platform fee, no number-hosting fee, no charge for extra users and no charge for the delivery reports or CSV exports.
Credits are prepaid and non-refundable to your original payment method once purchased. They remain valid for 24 months, whichever pack they came from, and can be spent on any message type during that period. If a payment failed, was charged twice, or credits did not appear in your balance, write to support and we will correct it.
Billing mistakes are always put right. Where a refund to your original payment method is due — a duplicate charge or a failed top-up — we raise it with Razorpay within 3 working days of confirming it, and Razorpay and your bank typically take a further 5 to 7 working days to settle it.
The calculator on the home page prices a real monthly volume against these rates, and the setup walkthrough shows what happens after you sign up.