Calculator
Two numbers — how many utility and marketing messages you send a month — are enough to price WhatsApp exactly. This calculator shows your WABAPI cost next to what a typical subscription platform charges for the same volume, and tells you plainly whichever way the comparison goes.
Your monthly volume
Live estimate
Order updates, reminders, alerts — 1 credit each
Offers and promotions — 4 credits each
WABAPI, Growth pack
₹1,125 /mo
At the largest pack's per-credit rate; the smaller packs cost more per credit.
Typical subscription platform
₹2,662.50 /mo
WABAPI is ₹1,537.50 a month cheaper at this volume on the growth pack — the subscription's platform fee costs more than its lower utility rate (₹0.145 against our ₹0.25) saves.
On WABAPI every message spends credits, and one credit costs from ₹0.25 — the rate on our largest pack; smaller packs pay a bit more a credit. A utility or authentication message spends 1 credit (from ₹0.25); a marketing message spends 4 credits (from ₹1). Your monthly cost is therefore:
(utility msgs × from ₹0.25) + (marketing msgs × from ₹1) — and nothing else.
A typical subscription platform bills two lines instead: a fixed monthly platform fee of ₹1,500–2,499, plus per-message rates of roughly ₹1.09 for marketing and ₹0.145 for utility (typical rates as of August 2026). Note both directions of that trade: their fixed fee is money you pay even in a month you send nothing, but some of their per-message rates are lower than ours — which ones depends on the pack you buy.
That is why there can be a crossover. At low or seasonal volume the fee dominates and WABAPI is clearly cheaper. On our Growth pack a marketing message costs ₹1.00 — below the typical ₹1.09 — so a marketing-only sender never reaches a crossover there. On Starter (₹1.40) and Standard (₹1.20) the subscription's marketing rate is lower than ours, and against a ₹1,500 monthly fee it wins from roughly 4,839 marketing messages a month on Starter and 13,636 marketing messages a month on Standard. On utility, their ₹0.145 is below our rate on every pack (from ₹0.25), so a utility-heavy sender — roughly 14,286 utility messages a month or more, even on Growth — can find the subscription cheaper. A higher plan fee pushes each of those further out. The calculator does that arithmetic for your exact numbers and pack rather than rounding it in our favour.
All WABAPI rates already include the Meta conversation charge, and undelivered messages are credited back automatically. The full price list is on the pricing page.
It multiplies your volume by the published credit rates: a utility or authentication message costs 1 credit and a marketing message 4 credits, from ₹0.25 a credit on the largest pack. So 500 utility messages cost 500 credits (from ₹125) and 1,000 marketing messages cost 4,000 credits (from ₹1,000). Pick a smaller pack in the calculator and it prices at that pack's rate instead. There is no platform fee, so the message cost is the whole bill.
They model the typical Indian subscription platform as of August 2026: a monthly platform fee of ₹1,500–2,499 plus per-message rates of about ₹1.09 for marketing and ₹0.145 for utility. Individual providers differ, which is why the fee is selectable — put in the quote you actually have.
Yes, and the calculator will tell you when — it depends on the pack you buy and your mix. On our Growth pack a marketing message costs ₹1.00 — below the typical ₹1.09 — so a marketing-only sender never reaches a crossover there. On Starter (₹1.40) and Standard (₹1.20) the subscription's marketing rate is lower than ours, and against a ₹1,500 monthly fee it wins from roughly 4,839 marketing messages a month on Starter and 13,636 marketing messages a month on Standard. On utility, their ₹0.145 is below our rate on every pack (from ₹0.25), so a utility-heavy sender — roughly 14,286 utility messages a month or more, even on Growth — can find the subscription cheaper. Below those volumes, or with seasonal volume, the fee dominates and WABAPI is cheaper.
Not on the WABAPI side. The credit rates already include the Meta conversation charge, and there is no setup cost, per-user seat fee or number-hosting fee. The only things the calculator cannot know are on the other side — some subscription plans add onboarding fees or charge extra per agent seat.
That is exactly when prepaid credits help. Credits are only spent when a message goes out, so a quiet month costs ₹0 — whereas a subscription fee is due whether you send or not. Credits stay valid for 24 months on every pack, so buying ahead of a busy season is safe.
Connect your number free and send 20 messages at no cost — pay only when you go live. The smallest purchase is ₹1,050, and it is repeatable, not a once-off. No recurring commitment either way.