For real estate
Property runs on two kinds of message: the operational ones that keep a signed buyer informed, and the campaign that fills a launch weekend. Both are usually a sales executive with a phone and a spreadsheet. Here is what they look like as approved WhatsApp templates — and the one list-building mistake that gets a developer's number banned.
A site visit is the expensive step in a property sale — a car, a sales executive and half a Sunday. Confirming the day before, with the address and a map-ready landmark, is what separates a visit that happens from a prospect who forgot and is now unreachable.
Dear {{1}}, your site visit to {{2}} is confirmed for {{3}} at {{4}}. Our site office is at {{5}}, near {{6}}. {{7}} will meet you there — please carry a photo ID for site entry. To reschedule, call {{8}}.
Construction-linked payment plans generate a demand letter at every slab, and chasing them consumes an accounts team. A message that names the milestone reached and the amount due gets the buyer to the bank far faster than a letter in the post, and it doubles as a construction-progress update they actually welcome.
Dear {{1}}, {{2}} has reached the {{3}} milestone for your unit {{4}}. As per your payment plan, an instalment of {{5}} is due by {{6}}. The demand letter has been emailed to you. For any clarification, call {{7}}.
The people most likely to buy in your next project are the ones who enquired about the last one and did not buy — the timing was wrong, not the interest. A launch announcement to that opted-in list, sent before the hoardings go up, reliably books the first weekend of site visits.
Namaste {{1}}, {{2}} announces {{3}} at {{4}} — {{5}} configurations starting {{6}}. Pre-launch pricing is open until {{7}} and site visits begin this weekend. Call {{8}} to book a visit or request the brochure. Reply STOP to opt out of project updates.
The variables — {{1}} for the buyer's name, {{4}} for the unit or project — are filled from your uploaded list at send time, so one approved template serves an entire tower's payment cycle. Notice that the two utility templates carry no pricing and no persuasion: mixing a sales pitch into an operational notice is the fastest way to have the template rejected at review.
Say the developer sends 900 visit confirmations and milestone notices in a month, plus a launch announcement to 2,000 opted-in past enquiries:
| 900 utility messages × ₹0.25 | ₹225 |
|---|---|
| 2,000 marketing messages × ₹1.25 | ₹2,500 |
| Total for the month | ₹2,725 |
Against the cost of a single site visit that did not happen, let alone a brokerage, this is a rounding error. There is no monthly platform fee to recover first, credits stay valid 12 months — useful when launches are months apart — and undelivered messages are credited back rather than billed.
Real estate has the worst reputation of any Indian industry for unsolicited messaging, and it is earned. The rule that matters is simple: message people who gave you their number and agreed to hear from you. A bought database will produce blocks and reports fast enough to restrict your number within a single campaign, and once that happens your genuine buyer communication stops too. Every template is reviewed by Meta before it can be sent, but no review can save a bad list.
No, and this is the single most expensive mistake in property marketing. Consent does not transfer with a purchased list: those people agreed to hear from the portal, not from you. Blasting them produces blocks and reports within hours, and enough of those will restrict or ban your WhatsApp number — taking your genuine buyer communication down with it. Message people who enquired with you directly and agreed to be contacted.
Meta prices by intent. A payment milestone concerns a contract the buyer has already signed — utility, ₹0.25. A launch announcement is promotional — marketing, ₹1.25. For a developer this split is favourable: the high-volume operational messaging to existing buyers sits at the cheaper rate, and you pay the higher rate only on the campaigns meant to generate business.
Not yet. WABAPI sends text templates with variables, and image or document headers are a known gap. The pattern that works today is the one in the launch template above — a short message with a phone number, then the brochure goes over the conversation your sales team opens. In practice a serious property enquiry wants a person, not a PDF.
For coordination, yes — it is where buyers already are, and a confirmed site visit or milestone notice reaches them far more reliably than email. For the transaction itself, no: keep agreements, demand letters and anything with legal weight on your existing documented channels, and use WhatsApp to tell the buyer those documents have been sent. The templates above are written that way deliberately.
The delivery report marks that row failed and the credits return to your balance automatically. For a sales team this is directly useful: a lead whose number never delivers on WhatsApp is a lead that needs a phone call today, not another broadcast next month.
Connect your company's WhatsApp number through Meta's official signup and send from your own identity. The pricing page lists every rate up front.